Lead Strategist, Ceros

New York, NY

Jan 2022 - Present

 

Manage a team of strategists to assist marketers to develop better storytelling through use of Ceros’ no-code SAAS design platform

across enterprise, publishing and agency pods. Provide insights to clients thorough review of analytics, UX, design, creative concepts and content strategy and make recommendations to ensure they are using the Ceros platform to their maximum advantage. Launch educational and strategic initiatives to drive client adoption of the software.

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Senior Content Strategist, Ceros

New York, NY

​May 2019 - Dec 2021

 

​Led creative direction on projects and presented creative concepts in client meetings. Worked with UX and graphic designers to create award-winning websites. Hosted webinars and in-person training on everything from visual storytelling to how to emotional marketing.
 

Head of Branded Content, OZY

San Francisco, CA

​Oct 2016 - Oct 2018

 

​Tasked with launching OZY’s creative studio, I built a roster of creative strategists, writers, editors, video and podcast producers and illustrators to create compelling, innovative and award-winning content for a range of prestige brands, including: JPMorgan Chase, Ally Financial, GE, Samsung, Volvo, Mercedes, Audi, Amazon, Netflix, Hulu, Nat Geo, Visa, Discover, and Lufthansa. I oversaw the pre-sale process, working with Integrated Marketing, Sales, Planning and Ad Ops as well as external agencies to respond quickly to RFPs with bold and inventive ideas that won OZY awards and renewals. I also managed execution of content, represented the studio at in-person client meetings, and managed budgets and hires as the studio grew.

 

 

Lead Digital Producer, Sponsored Content, CNN

London, UK

​July 2012 - Oct 2016

 

​Oversaw editorial for several year-long sponsored campaigns, managed
a team of writers and freelancers, and devised social strategy. I also collaborated with CNN’s design, video, dev and social teams to create innovative approaches to storytelling. Under my supervision, one of the campaigns I led became the most-viewed branded campaign across CNN.

 

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Freelance Travel Journalist

The World

Nov ​2010 - July 2012

 

​Wrote news, travel and lifestyle features for a range of publications in the UK and US, including The Daily Mail, Time Out, Zagat and Metro. Freelance guidebook editor for GuidePal, a free travel app with 2.5m downloads. 

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Food, Style and Beauty Editor, Time Out Magazine

Dubai, UAE

June 2008 - Nov ​2010

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​Managed editorial for three sections of the weekly city guide magazine, reviewed three restaurants per week, and wrote all food-, style- and beauty-related cover features. I also edited Time Out’s most profitable guidebook for two years running -- the 300-page Eating Out guide to Dubai, which encompassed more than 1,000 capsule reviews.

 

Features Editor, amNewYork

New York, NY

March 2007 - June 2008

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​Managed features budget and built a roster of freelance writers, commissioned and edited feature stories on a daily basis, and worked
with the video team to create original online content to accompany text features. I also launched several popular columns, including career change column “180 Degrees,” which was picked up and turned into a local television news segment.

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Freelance Writer/Editor

New York, NY

March 2006 - March 2007

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​Wrote a weekly, satirical matrimony column for The New York Observer, and contributed features and cover stories to Time Out New York. Freelance section editor at Metro, where I wrote food, design and features.

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Deputy Editor, Irish America Magazine

New York, NY

Nov 2004 - Nov 2005

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Assigned and edited articles for the bi-monthly print publication and managed freelancers and interns while contributing to the layout of the magazine.