top of page

Resume

September 2024 - present

Freelance ACD/Copywriter | Clients: Amazon, The Information

  • Write strategic, customer-focused copy for Amazon’s Seller External Relations Strategy & Creative team, supporting campaigns that strengthen brand reputation and empower independent sellers.​

  • Develop articles, banner ads, email marketing, and social media content tailored to policymakers, business owners, and consumers.

  • Collaborate closely with the Seller External Relations creative and strategy team to deliver cohesive, data-informed content solutions aligned to campaign goals and Amazon brand standards. 

January 2023 - September 2024

Bloomberg LP, Senior Creative Content Lead

  • Directed cross-platform branded content campaigns for flagship clients including Samsung ( 47M+ views) and Google (37M+ impressions), across video, digital, interactive, and social platforms.

  • Led ideation, content development, and campaign execution tied to clear KPIs, increasing client engagement and ROI.

  • Presented campaign strategies and creative concepts to senior stakeholders and agency partners, translating business goals into high-performing creative.

  • Collaborated closely with compliance, analytics, product marketing, and video teams to optimize messaging effectiveness.

January 2022 - January 2023

Ceros, Lead UX Copywriter

​

​

​​

  • Led UX writing and content strategy for award-winning digital campaigns and web platforms, significantly improving client brand visibility and conversions.

  • Increased outbound clicks by 42% for ABB Optical and boosted booking conversions by 62% for Kimpton Hotels through user-centric, behavior-driven content solutions.

  • Managed and mentored a UX writing team, establishing voice and tone guidelines and building scalable content systems.

  • Created gamified and interactive experiences using Ceros’ no-code platform, aligning storytelling with product design and behavioral insights.

May 2019 - December 2021

Ceros, Senior UX Copywriter

October 2016 - October 2018

OZY Media, Director, Branded Content

  • Built and scaled a branded content studio from scratch, growing a team of 1 to 12, and quadrupling revenue in under two years.

  • Created award-winning campaigns for Amazon, Netflix, Nat Geo, JPMorgan Chase, Ally, Samsung, and Mercedes, across digital, video, podcast, and social.

  • Oversaw multimillion-dollar budgets and launched white-label content hubs, newsletters, and a podcast for Discover.

  • Directed editorial strategy and content calendars for a multi-year campaign with JPMorgan Chase.

  • Helped secure a Webby nomination and multiple industry honors through innovative, high-impact storytelling.

July  2012 - October 2016

CNN International, Lead Digital Producer

  • Led editorial strategy for branded content partnerships; grew readership by 400% across managed verticals.

  • A/B tested headlines and social copy for performance optimization; created content across CNN.com, mobile app, and social.

  • Collaborated with design, development, and analytics teams to launch multimedia stories for global advertisers.

November 2010 - July 2012

Freelance Travel Journalist

  • Wrote news, travel and lifestyle features for a range of publications in the UK and US, including The Daily Mail, Time Out, Zagat and Metro.

  • Freelance guidebook editor for GuidePal, a free travel app with 2.5m downloads.

June  2008 - November 2010

Time Out Dubai, Food + Style Editor

  • Managed editorial for three sections of the weekly city guide magazine, reviewed three restaurants per week, and wrote all food-style- and beauty-related cover features.

  • Edited Time Out’s most profitable guidebook, the 300-page Eating Out guide to Dubai, comprising more than 1,000 capsule reviews.

March  2007 - June 2008

amNewYork, Features Editor

  • Managed features budget and built a roster of freelance writers, commissioned and edited feature stories daily, and worked with the video team to create original online content to accompany print features.

  • Launched several popular columns, including career change column “180 Degrees,” which was picked up and turned into a local television news segment. 

bookshelf.jpg
Want to work together?
©2025 Daisy Carrington
bottom of page