An award-winning lover of words.
Resume
September 2024 - present
Freelance ACD/Copywriter | Clients: Amazon, The Information
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Write strategic, customer-focused copy for Amazon’s Seller External Relations Strategy & Creative team, supporting campaigns that strengthen brand reputation and empower independent sellers.​
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Develop articles, banner ads, email marketing, and social media content tailored to policymakers, business owners, and consumers.
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Collaborate closely with the Seller External Relations creative and strategy team to deliver cohesive, data-informed content solutions aligned to campaign goals and Amazon brand standards.
January 2023 - September 2024
Bloomberg LP, Senior Creative Content Lead
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Directed cross-platform branded content campaigns for flagship clients including Samsung ( 47M+ views) and Google (37M+ impressions), across video, digital, interactive, and social platforms.
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Led ideation, content development, and campaign execution tied to clear KPIs, increasing client engagement and ROI.
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Presented campaign strategies and creative concepts to senior stakeholders and agency partners, translating business goals into high-performing creative.
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Collaborated closely with compliance, analytics, product marketing, and video teams to optimize messaging effectiveness.
January 2022 - January 2023
Ceros, Lead UX Copywriter
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Led UX writing and content strategy for award-winning digital campaigns and web platforms, significantly improving client brand visibility and conversions.
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Increased outbound clicks by 42% for ABB Optical and boosted booking conversions by 62% for Kimpton Hotels through user-centric, behavior-driven content solutions.
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Managed and mentored a UX writing team, establishing voice and tone guidelines and building scalable content systems.
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Created gamified and interactive experiences using Ceros’ no-code platform, aligning storytelling with product design and behavioral insights.
May 2019 - December 2021
Ceros, Senior UX Copywriter
October 2016 - October 2018
OZY Media, Director, Branded Content
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Built and scaled a branded content studio from scratch, growing a team of 1 to 12, and quadrupling revenue in under two years.
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Created award-winning campaigns for Amazon, Netflix, Nat Geo, JPMorgan Chase, Ally, Samsung, and Mercedes, across digital, video, podcast, and social.
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Oversaw multimillion-dollar budgets and launched white-label content hubs, newsletters, and a podcast for Discover.
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Directed editorial strategy and content calendars for a multi-year campaign with JPMorgan Chase.
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Helped secure a Webby nomination and multiple industry honors through innovative, high-impact storytelling.
July 2012 - October 2016
CNN International, Lead Digital Producer
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Led editorial strategy for branded content partnerships; grew readership by 400% across managed verticals.
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A/B tested headlines and social copy for performance optimization; created content across CNN.com, mobile app, and social.
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Collaborated with design, development, and analytics teams to launch multimedia stories for global advertisers.
November 2010 - July 2012
Freelance Travel Journalist
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Wrote news, travel and lifestyle features for a range of publications in the UK and US, including The Daily Mail, Time Out, Zagat and Metro.
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Freelance guidebook editor for GuidePal, a free travel app with 2.5m downloads.
June 2008 - November 2010
Time Out Dubai, Food + Style Editor
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Managed editorial for three sections of the weekly city guide magazine, reviewed three restaurants per week, and wrote all food-, style- and beauty-related cover features.
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Edited Time Out’s most profitable guidebook, the 300-page Eating Out guide to Dubai, comprising more than 1,000 capsule reviews.
March 2007 - June 2008
amNewYork, Features Editor
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Managed features budget and built a roster of freelance writers, commissioned and edited feature stories daily, and worked with the video team to create original online content to accompany print features.
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Launched several popular columns, including career change column “180 Degrees,” which was picked up and turned into a local television news segment.
