RESUME

 
Work​
experience​
Head of Branded Content, OZY
San Francisco, CA

​Oct 2016 - Oct 2018

 

  • I was brought in to head up OZY’s nascent branded content studio, and within 18 months increased annual revenue by 4X. 

  • I managed a large roster of high-budget campaigns (up to
    $2 million), and oversaw budgets in the hundreds of thousands. 

  • I built a roster of writers, editors, video and podcast producers and graphic designers to create compelling, award-winning content across a range of platforms for brands, ranging from short-term campaigns to multi-year projects. I also managed production budgets for all branded campaigns.

  • I oversaw newsletter campaigns, produced podcasts, digital video and Facebook Watch Series, as well as interactive content.

  • I provided bespoke services for brands, learning their messaging inside-out and combining it with deep dive market research to craft proposals that were compelling and suited to our clients, while also outperforming KPIs.

  • I  grew the studio, both recruiting and managing branded content editors, special project editors, podcast producers and branded video editors. 

  • Under my direction, OZY’s branded content studio won two awards for its branded content, and was nominated for its first Webby (also for branded content). 

  • I regularly presented OZY’s ideas in-person with both clients and agencies.

 

 

Lead Digital Producer, Sponsored Content, CNN
London, UK

​July 2012 - Oct 2016

 

  • I worked with our brand partners to create an editorial calendar of stories that boosted their messaging and brand objectives. 

  • I oversaw a team of writers in CNN’s digital features department. Day-to-day tasks included commissioning and editing stories from freelancers, and promoting those stories on CNN’s homepage and social media channels.

  • I liaised with CNN’s design, video, dev and social departments to create innovative approaches to storytelling.

  • I wrote business, news, lifestyle, travel and technology features across a variety of channels on CNN.com. Specialty areas include the Middle East, Africa and travel.

  • I managed the digital and social content for several of CNN International’s sponsored TV shows. Projects included Inside Africa, African Voices, Business Traveller and Inside the Middle East. In 2014, my content surpassed the annual traffic target by 25% (garnering over 1m page views/week) and unique PV target by 13%.

  • I managed and grew the social media account for CNN’s Africa-related features content, seeing followers increase by 40%. 

  • I used a combination of online and internal tools, such as CMS, Omniture, Chartbeat, Storify and Scribblelive, I created compelling, SEO-savvy headlines, galleries and interactives to engage the online reader. 

  • I implemented promotional strategies using a variety of social media tools, including Instagram, Twitter and Facebook.

 

Freelance Travel Journalist
The World

Nov ​2010 - July 2012

 

  • Wrote news, travel and lifestyle features for The Daily MailTime Out, Metro, TNT Magazine, and several in-flight magazines. 

  • Copyedited and fact-checked for Zagat, the popular American-based restaurant guides.

  • Wrote and edited travel guides for GuidePal, a free travel app with over 2.5 million downloads. 

Food, Style and Beauty Editor, Time Out Magazine
Dubai, UAE
June 2008 - Nov ​2010

  • Wrote three food reviews each week, plus all food-related features and cover stories.

  • Edited Time Out’s most profitable guidebook for two years running, the annual Eating Out Guide, a 300-page book with over 1,000 capsule restaurant reviews. 

  • Styled fashion shoots in the studio, commissioned photographers, and conducted photo research using iStock and Getty Images.

  • Wrote all style- and beauty-related features and cover stories.

  • Managed Time Out’s foodie Twitter account, @DineinDubai, tweeting several times a day. 

  • Uploaded copy and photos online using CMS, and monitored user comments. 

  • Directed and edited video for timeoutdubai.com using Final Cut Pro, including cooking demos and interviews with celebrity chefs.

 
Features Editor, amNewYork
New York, NY
March 2007 - June 2008

  • Edited five sections, including Dining Out, Eating Well, Health, Careers and Travel.

  • Managed the features budget, commissioned stories and fielded pitches. 

  • Implemented several new columns, including “180 Degrees”, a career-change column that was picked up and turned into a local television news segment. 

  • Wrote weekly “Eating Well” column, which featured interviews with some of the city’s highest profile chefs. Also sourced recipes for the column and subbed them to make them accessible to our readership.

  • Directed video for online sister publication, urbanite.com.

Writer, Metro International
New York, NY
March 2006 - March 2007

  • Wrote two bi-weekly columns: "Living in a ...", which highlighted bizarre and quirky homes throughout America, and "So you wanna be a...", a career column about how to break into various industries. 

  • Wrote news, food and style items, including the annual Christmas gift guide. 

  • Designed lifestyle pages using QuarkXPress.

Columnist, New York Observer
New York, NY
Nov 2005 - March 2007

  • Wrote the weekly “Love Beat” column for The New York Observer, which chronicled the love lives of Manhattan’s socialite set.

  • Wrote and researched lifestyle and trend pieces, several of which were featured on the front page.

Deputy Editor, Irish America Magazine
New York, NY
Nov 2004 - Nov 2005

  • Assigned and edited articles for the front of book sections and wrote profiles of Irish and Irish American politicians, actors and artists. 

  • Managed freelancers and interns, and contributed to the layout of the magazine.

Arts and Entertainment Editor, Brooklyn Eagle
New York, NY
Sept 2003 - Nov 2004

  • Wrote theater and art exhibition reviews for the Arts and Entertainment section.

  • Uploaded stories from the print edition of the Brooklyn Eagle online. 

  • Took real estate photographs for sister publication The Brooklyn Record.

  • Designed pages for sister publication The Brooklyn Heights Press using QuarkXPress.

Awards

Podcast: It Started With a $1

OZY + Ally Financial

Winner: Knotch Supernormal Awards, 2018 Winner (Best Use of Content in Experiential and Audio)

 

Immersive: The Future of Language

OZY + Hulu (The Handmaid's Tale)

Honoree: Webby Awards, 2018 (Branded Content, Media and Entertainment)

Runner-up: Knotch Supernormal Awards, 2017 (Most Innovative Use of Branded Content)

Brandtale, June 2017

Best of the Week

Video Series: The First Timers

OZY + Chase Auto

Brandtale, March 2018

Best of the Week

Immersive: The Making of a Cult

OZY + Hulu (The Path)

Winner: Knotch Supernormal Awards, 2017

(Best Use of Content in an Integrated Campaign)

Nominee: Webby Awards, 2017

(Branded Content, Media & Entertainment)

Brandtale, January 2017

Best of the Week

 

Immersive: The Tick and Arthur’s Favorite Things

OZY + Amazon (The Tick)
Brandtale, August 2017 

Best of the Week
 

Editorial series: The Instagram Guide to…,
OZY + Mercedes
Brandtale, February 2017

Best of the Week

Languages

Russian

Education
Mount Holyoke College
BA, Russian and Eurasian Studies

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